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WHY ADVERTISING’s GONE TO SH*T

WHY ADVERTISING’s GONE TO SH*T

If you knew who I was before opening this then it’s probably because of YouTube. YouTube videos are what I’ve worked most at for the last decade – and where I’ve done my best work. I’m not saying this to be arrogant, but because if you do know me from YouTube, you...

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Do Views Really Matter?

Do Views Really Matter?

Hey bru,  Imagine this: You’ve just posted a Youtube video.  It’s the biggest one you’ve ever worked on, your most ambitious project yet. It took you weeks to write it, a month to shoot it, produce it, another month to edit it. You’ve been working until 2am...

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BYOB – BUILD YOUR OWN BRAND

BYOB – BUILD YOUR OWN BRAND

“Start a business they said, it will be easy they said”.   If you start a business with the idea to ‘work less’ and ‘make more money’, you’re an idiot. Most of my readers are filmmakers or work in the ‘creative sphere’, However this applies not only to...

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How to know when to give up.

How to know when to give up.

The reality is that we need to make money to survive.  However, there are a select few of us that get to consider ourselves “the lucky ones” that get paid to fulfill our purpose, and for me that purpose has and will always be filmmaking.  How do you become...

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How to Make Viral Videos – Ft. MrBeast

How to Make Viral Videos – Ft. MrBeast

For the last 9 months I have been working as the Chief Creative Officer on all of MrBeasts Philanthropy Content, In layman's terms, I make all the videos. Having come from 6 years of YouTube experience I felt I was well-prepared to take on the challenge of creating...

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How to turn your BORING Storytelling into ENGAGING Narratives

How to turn your BORING Storytelling into ENGAGING Narratives

If you are not reading non-fiction, you’re not expanding your brain. Books are the cheapest form of knowledge and before the excuses start, anyone who says that they don’t have “the time” to read is only lying to themselves. It takes the average person just over eight...

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10 Most Valuable Lessons I have learned from Casey Neistat

10 Most Valuable Lessons I have learned from Casey Neistat

After a successful five years in the commercial film industry and receiving multiple awards, it seemed like my career was set for tv commercials. However in 2016, it was a conversation with Casey Neistat on top of a mountain in Cape Town that changed the way I would...

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NOT A NORMAL NEWSLETTER

NOT A NORMAL NEWSLETTER

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