Dan Mace

● Rec Scene 05 · The blog

Brutally
honest

Long reads on filmmaking, YouTube and the business of being creative, written by Dan.

Latest · 11 July 2024 · 41 min read

WHY ADVERTISING’s GONE TO SH*T

If you knew who I was before opening this then it’s probably because of YouTube. YouTube videos are what I’ve worked most at for the last decade – and where I’ve done my best work. I’m not saying this to be arrogant, but