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# Dan Mace: Official Website of Dan Mace

## Sitemaps
[XML Sitemap](https://danmace.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [WHY ADVERTISING’s GONE TO SH*T](https://danmace.com/why-advertisings-gone-to-shit/): If you knew who I was before opening this then it’s probably because of YouTube.
- [Do Views Really Matter?](https://danmace.com/do-views-matter/): Hey bru, 
- [BYOB – BUILD YOUR OWN BRAND](https://danmace.com/byob-build-your-own-brand/): “Start a business they said, it will be easy they said”.  
- [How to know when to give up.](https://danmace.com/how-to-know-when-to-give-up/): The reality is that we need to make money to survive.  However, there are a select few of us that get to consider ourselves “the lucky ones” that get paid to fulfill our purpose, and for me that purpose has and will always be filmmaking. 
- [How to Make Viral Videos – Ft. MrBeast](https://danmace.com/how-to-make-viral-youtube-videos-featuring-mrbeast/): For the last 9 months I have been working as the Chief Creative Officer on all of MrBeasts Philanthropy Content, In layman's terms, I make all the videos. Having come from 6 years of YouTube experience I felt I was well-prepared to take on the challenge of creating meaningful, purpose driven and story focused content. However there is a nuance between viral videos and story driven films. To go viral is one thing, but to go viral and make a cinematic film is another. I pride myself on making my films as good as they can be. Making sure the message gets across to the audience. But, to get across to a wider audience there are multiple techniques that are required to go VIRAL. By working with MrBeast I have learnt from the best, what it takes to create viral content. Starting from the thumbnail all the way down to the minor nuances in the edit right until the metric of the upload time. In today's Blog I am going to explore what it takes to go viral, and unpack the 5 secrets and techniques MrBeast uses to create videos that get over 150 Million views EVERY TIME.
- [How to turn your BORING Storytelling into ENGAGING Narratives](https://danmace.com/books-for-filmmakers-to-turn-boring-storytelling-into-engaging-narratives/): If you are not reading non-fiction, you’re not expanding your brain. Books are the cheapest form of knowledge and before the excuses start, anyone who says that they don’t have “the time” to read is only lying to themselves. It takes the average person just over eight hours to read a 300-page book. That's just under one - and - half hours per day during the week - excluding the weekends, (this is the same amount of time I would spend watching Netflix when coming home). I’m highly dyslexic and can still manage to complete a book: cover to cover, every week. In this post, I’m going to give you a jump start by showing you 10 books that will give you the tools to turn your BORING storytelling into an ENGAGING narrative! (read them in this order)‍ 
- [10 Most Valuable Lessons I have learned from Casey Neistat](https://danmace.com/10-most-valuable-lessons-learned-from-casey-neistat/): After a successful five years in the commercial film industry and receiving multiple awards, it seemed like my career was set for tv commercials. However in 2016, it was a conversation with Casey Neistat on top of a mountain in Cape Town that changed the way I would perceive the future of media. Casey Neistat is regarded as the ‘Godfather of YouTube’ accumulating over 3 billion views on his YouTube channel which has an impressive 12 Million Subscribers. He was the recipient of the 'British GQ New Media Star of the Year' in 2016, as well as the co-creator of his HBO series ‘The Neistat Brothers’ which is a docu-series about the coming of age of him and his brother Van. He is also the recipient of 14 'Streamy Awards', 2 'YouTube Creator Awards' as well as nominee for the 'Creator of the Decade' Shorty Award.

## Pages
- [Dan Mace – Official Website](https://danmace.com/): Microsoft MSN | January 31, 2024
- [Media](https://danmace.com/media/): Microsoft MSN | January 31, 2024
- [SHORT FILMS](https://danmace.com/short-films/): Sign up. No spam. No regrets.
- [YOUTUBE](https://danmace.com/youtube/): Sign up. No spam. No regrets.
- [TV SHOWS](https://danmace.com/tv-shows/): Sign up. No spam. No regrets.
- [Contact](https://danmace.com/contact/): Sign up. No spam. No regrets.
- [About](https://danmace.com/about/): Dan Mace is a creative and visionary Filmmaker, Youtuber, CCO (Chief Creative Officer) for Beast Philanthropy and the founder of JOE and ALL OF US Studios in Cape Town. Over his 10-year career behind the camera, he has directed over 100 commercials, music videos, documentaries and short films spanning across four continents.Having joined YouTube in 2011, he has grown an audience of over 23 million subscribers between his personal and Beast philanthropy’s youtube channel combined. All in all he has garnered over 550 million+ views across the films he has made.Dan writes, produces, directs and edits the majority of his own work and considers himself to be an all-round creative.
- [Commercials](https://danmace.com/commercials-work/): Sign up. No spam. No regrets.
- [Blog](https://danmace.com/blog/)